Popularity of the Dairy and Animal Science Web Site - A Letter to Our Users
by Rose Pruyne
Web Administrator,
Department of Dairy and Animal Science
“Great Web sites share everything they learn and hear
(that’s relevant of course) with their users.”
- Andrew B. King
What does it take to be successful on the Web? The answer to that is simple and yet not so simple: Provide relevant information. Make it easy to discover.
How do we make sure that we provide relevant information on the DAS Web Site? We let go of the content.
That is, we entrust its care to nearly 30 content managers - researchers, educators, extension professionals, students - our experts around the state and in neighboring states. Along with regularly contributing their knowledge and expertise to das.psu.edu, these individuals continually seek and apply feedback from you, our clientele.
And to guarantee that this content is accessible to every one of our users, regardless of individual needs or technologies, we continually test and readjust how the site delivers that information.
So, is it working? The message from you, our users, is yes.
A snapshot of user activity
From January 1 of this year to the present, the Dairy and Animal Science Web Site was visited 146,288 times - an average of about 841 site visits each day. Compare this with benchmarked sites containing similar content, which received an average of 17,056 visits during the same time period.
Visits to das.psu.edu averaged a handful of page views each and added up to a total of 488,322 page views. This is compared to an average of 55,172 page views in the same time period on similar sites.
Our visitors spent, on average, about 3 minutes reading the Web page(s) that that interested them - approximately the time it takes to give a Web page a fairly thorough perusal. Considering that the tendency of users on the Web is to skim rather than read, this is an impressive amount of time to linger over Web content.
But perhaps the most telling is this: A total of 15,520 users repeatedly visited the pages they consider the most valuable to them - an average of more than 200 times each.
International visitors
Our statistics show that a large number of our users are viewing das.psu.edu outside the United States - 185 different countries and territories, including Canada, The United Kingdom, India, Australia, Mexico, the Philippines, Italy, the Netherlands, New Zealand, Germany, Ireland, Japan, Spain, Greece, Denmark, Costa Rica, South Africa, and so on…
Aside from the United States, countries with the most visitors are Canada, with 4,074 visits; the UK, with 3,420 visits; India, with 2,276 visits; and Australia, with 1,814 visits. In addition, we receive a significant number of visitors from Spanish-speaking regions of the globe, which has lead us to translate much of our key information into Spanish (the DAS Web site is one of a very few sites at Penn State to offer Spanish content).
How users get to the DAS site
So far this year, more than 1,300 Web pages in education and industry linking to our site have generated 30,631 visits. By far, however, most users arrive at das.psu.edu using search engines - about 60 percent. (Of those, most are Google searches, with Yahoo coming in a distant second.)
Search engine statistics can be a gold mine of information. By studying the most commonly used words or phrases entered into Web searches, we can better understand what our users are looking for - and if possible bring them to us sooner and make information even easier to find.
